Billboard Facts
- Outdoor advertising is the oldest and most basic type of advertising.
- More people can view one particular billboard than the super-bowl! (The billboard must be located in a high traffic area like most Interstate billboards.
- Billboards are viewed 24 hours a day, 7 days a week by billions of different people.
- OAAA did a study in 1999 that says people glance at 70% of the billboards they pass. Of these billboards, 63% are actually read. Most other types of media can not compare to this.
Reach
- Billboards reach 93% of all Americans.
- Television commercials (which ranks #1) reach 94% of all Americans.
Traffic
- There are 53% more automobiles and 102% more road trips over the past 30 years.
- The number of traveling and household vehicles has risen six times faster than the population rate.
- According to a study by Arbitron, people are spending less time reading and watching television because they are spending more time traveling to and from work. The average American drives 54 minutes every day for a total of 302 miles per week!
Other type of Media
- The average person must see a television commercial at least seven times before they actually remember viewing the commercial. Now think about the expenses.
- Outdoor Advertising costs 80% less than television advertising, 60% less than newspaper ads, and 50% less than radio advertisements.
